World of Workday

Workday needed stronger, high-quality leads in a crowded space. To cut through the noise, we built a social campaign around one question: Are you prepared? Using bizarre but believable HR and finance scenarios (from employees requesting to work on Mars to extreme parental-leave cases) we created moments that made people stop, think, and click through to Workday’s whitepaper. To bring these ideas to life, I developed six looping storyboards, each designed to be visually strong on its own and adaptable across formats. The Corporate Memphis-style illustrations aligned with Workday’s brand while keeping complex topics approachable. Working closely with another motion designer, we turned the boards into engaging 15-second animations.