Hi, I’m Fabian. Art Director & Creative Technologist.
I turn ideas into campaigns, events and experiences, and build the technology that brings them to life. I'm based in Amsterdam, working as a freelancer with brands and agencies.
I started out in healthcare but later switched to design. Creative curiosity has driven me ever since: I want to know how things work and how people like to interact with them.
What I do
I combine two disciplines into one practice.
Design & Art Direction
Concepts, looks and creative direction for campaigns, events and brand identities. Plus hands-on design when a project needs it. I’m a jack of all trades who connects everything a project needs into a stronger whole.
- Creative direction
- Look development
- Brand identity
- Graphic design
- Motion design
- 3D design
- Spatial design
- Mentoring
AI & Creative Technology
AI as a creative medium and as technology. I direct and produce AI images and video, and build the systems behind creative work: AI pipelines in ComfyUI, custom tools, platforms and websites.
- AI image & video production
- AI art direction
- ComfyUI workflows
- AI model inference
- Creative tooling
- Web development
- AI-assisted development
Selected clients
- Google (opens in a new tab)
- Nike (opens in a new tab)
- BMW (opens in a new tab)
- Heineken (opens in a new tab)
- ING (opens in a new tab)
- Deloitte (opens in a new tab)
- ASML (opens in a new tab)
- Nespresso (opens in a new tab)
- Ahold Delhaize (opens in a new tab)
- Workday (opens in a new tab)
- RITUALS (opens in a new tab)
- bol (opens in a new tab)
- Jumbo (opens in a new tab)
- ANWB (opens in a new tab)
- NPO (opens in a new tab)
- NRC (opens in a new tab)
The things people usually ask me
I read you’re doing generative AI? What does that mean?
I use it in two ways: making and building. I produce AI images and video for campaigns, and build pipelines and tools that make creative production faster. I’m currently building my own AI production platform on a ComfyUI backend.
What are your rates?
I work at an hourly rate, depending on the kind of work.
- Design & Art Direction€90
- AI & Creative Technology€110
Per hour, excl. VAT. Weekends +50%. NGO, education or cultural project? Reduced rates are available.
I think you’re expensive, why?
Fair question. My rate reflects the experience, speed and strategic thinking I bring. I work faster, make fewer mistakes and need less hand-holding, so you’ll likely need fewer hours for a better result.
How fast can you begin working for me?
It depends on my schedule and your project. Check my availability for open dates. In our first call you’ll know right away when I can start.
Do you work on-site?
Yes, anywhere in the Netherlands. Remote works just as well. Some time abroad can be discussed.
I need you, but also someone with skills you don’t offer. Can you assist?
Absolutely, this is why I started Supercharged Collective. I have a network of other skilled freelancers that I can call to give support.
Do you work with long-term clients or on retainer?
Yes. For recurring work we can set up a retainer, so I’m available when you need me.
What’s the process for working with you?
First we talk about your goals, requirements and timeline. Then I make a tailored proposal and plan, and we iterate until it’s exactly right.
What if I need revisions after delivery?
Minor tweaks within the planned timeframe are included. Bigger changes or new ideas are scoped separately.
What if I need ongoing support after the project is done?
I offer support for updates, revisions and longer-term improvements. We’ll agree on what fits.
Can you work with my team or other designers?
Of course. As a second opinion, a collaborator or a fresh perspective, I fit into any creative process.
Who owns the final designs?
You do, once the invoice is paid. I may show the work in my portfolio unless we agree otherwise.
What are your payment terms?
Invoices at completion or at agreed milestones, with a 30-day payment term. For larger projects or new clients I may ask for a deposit.
A few kind words
Rarely have I met someone that can so seamlessly transform client briefs into awe-inspiring designs. He says he’s multidisciplinary, but he’s selling himself short. Fabian’s gifted not only as an art director-slash-designer, but as someone with a vast knowledge of all things digital. That’s not me throwing glitter on greatness, that’s the truth.
BramBrand Lead Content @ DaymakersFabian is one of a kind. He is probably the most multi-talented person I met so far in my life. He combines creativity with design, art, fun and logical thinking and that makes his ideas original.
RenéCreative Team Lead @ brandwebbingFabian is a talented Graphic Concepter. Because of his many skills, his work is original and he understands the essence of the message. And besides his skill he is an amiable person. I highly recommend him.
NathalieBusiness Developer @ MorgenfriskFabian is a great concept designer. An energetic and enthusiastic guy who brings a multitude of creative talents to his work. I enjoyed working with him so much.
BartCreative Strategist