Bol Anniversary

Client: bol
Agency: FX Agency
Role: Art Director
Year: 2024

Overview

For bol's 25th anniversary, the event had to look back at 25 years and forward at the same time. I designed the stage, built the screen content with Supermassive and the branding with bol's Creative Studio, and coached bol's leadership on their keynotes. For the set, I designed a modular bol couch, which bol then produced for real.

Top-down render of the anniversary stage layout, with a curved stage and seating

Stage render with round screens counting down to the Bol anniversary show

From sketch to stage

Getting it built meant close planning with the stage builders. We designed the set to pack down and travel light, keeping both the transport and the footprint small.

Render of a presenter on the modular Bol couch beside the b.day key visual on the LED wall

The blue modular Bol couch and round table on stage below the welcome screen

Immersive Content Design

With Supermassive we built screen visuals that continued the set into the screens: we worked out the audience's angle and distance, so the 3D extension lined up from where people actually sat. I also pushed bol's leadership away from slide decks, using the stage itself to carry the story.

Green 3D scene of a warehouse with shelving and Bol banners, made for the anniversary

Red 3D scene of a workspace with shelves and desks, made for the Bol anniversary

Yellow 3D scene of a living space with a glass greenhouse and kitchen, for the Bol anniversary

Blue 3D stage with an ‘Out of the blue’ neon sign and arches, for the Bol anniversary

And as a bonus

The stage still needed dressing, so I designed a modular bol couch. Bol approved it without changes and had it manufactured for the event. It still exists today, in the lobby of their HQ in Utrecht.

AI edited 3D render of a woman sitting on a modular bol couch

AI-edited 3D render of the bol coach, floating showing the individual pieces

Next project

Bol Anniversary

From sketch to stage

Immersive Content Design

And as a bonus

Bol Fashion Campaign

Check my availability