Ahold Strategy Day
- Client
- Ahold Delhaize
- Agency
- FX Agency
- Role
- Lead Designer
- Year
- 2024
Overview
Ahold Delhaize’s Strategy Day is the key moment to inform and inspire investors. Within just six weeks, we created a hybrid live and online event that was both visually stunning and engaging. My role? Designing the entire event branding, translating Ahold Delhaize’s brand-new modular mosaic identity into a seamless 3D stage and digital environment. Precise spatial measurements ensured the screen and stage merged perfectly, creating a unified experience.
Stage Design
The dynamic modular mosaic adapted to each moment of the event, integrating slides, scripts, videos, and futuristic animations. To bring this to life, I designed the physical stage to seamlessly align with the center stage screen, creating a smooth transition between the digital and physical elements.
Real 3D props extended the digital visuals into the space, making the stage feel like an extension of the story. Since I measured the entire room, the 3D designs that I made in Blender were true to scale, which allowed the stage production team to easily translate them into the physical setup.
