The Deloitte RE:CONNECT Festival was about bringing colleagues back together after the pandemic. The event branding needed to symbolize reconnection, both visually and emotionally. I designed a dynamic identity that captured the energy of shared experiences, collaboration, and new beginnings, while also give that recognizable festival vibe.
To make branding and signage both cohesive and flexible, I created a custom font inspired by the key visual. This allowed for consistent yet easily adaptable event communication, from festival signs to digital assets. Designing the font in FontForge was a new challenge for me, and resulted in adding a unique and playful touch to the festival’s identity.
