Bol Anniversary Event

In 2024, Bol celebrated its 25th anniversary. To mark this milestone, Bol partnered with FX Agency and D&B Eventmarketing to craft an event that not only honored its rich history but also set the stage for an exciting future. The event featured insightful keynotes from prominent company leaders, with the tone artfully shaped by Bol's own creative studio.

My assignment was to create an atmosphere where storytelling and celebration could thrive. I designed a dynamic stage setup, collaborated with Supermassive on engaging on-screen content, and advised Bol's management team on visually impactful keynote presentations. And as a bonus, I created a fully modular Bol couch that actually went into production as real furniture.

In addition to designing the stage and furniture, I collaborated closely with Supermassive to create eye-catching content for the screens. My goal was to craft a fake depth illusion that extended the set visually, making the screens appear fully 3D. By leveraging the distance between the viewer and the screens, along with their positioning angles, we created a compelling depth effect in all the visuals. I also advised Bol's board of directors to use these scene extensions to tell a story—ditching traditional, boring PowerPoint presentations. The result were stunning visuals that kept the audience on the edge of their seats, enhancing the narrative without stealing the spotlight.